Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Hot Take Summer Series
Project type
Webinar Series
Date
June, July, and Augut 2024
Location
Austin, TX
Role
Senior Integrated Marketing Manager
I curated and produced a thought leadership webinar series exploring the 2024 B2B Buying Disconnect: The Year of the Brand Crisis. Across five sessions, we brought together senior leaders and practitioners from top B2B companies—including Evan Huck (UserEvidence), Trinity Nguyen (UserGems), Jon Miller (Marketo & Engagio), Allison Metcalfe (Cloudinary), Scott Fehr (6sense), Sam Jacobs and Kathleen Booth (Pavilion), and Darren Fanton and Krysten Conner (ScreenSpace)—to discuss the evolving role of brand in the B2B buying journey. Each session offered actionable insights on building buyer trust, integrating brand generation across the funnel, moving up-market to enterprise buyers, and leveraging storytelling for engagement. The series combined rigorous research, expert perspectives, and practical guidance, reflecting a thoughtful selection of speakers and topics designed to equip marketing and GTM leaders with strategies to drive growth in a rapidly changing market.
