Intent Data Pillar Page

This project aimed to gain market share in terms of online search results for a commonly asked question in the B2B space, 'what is intent data?' I sourced an SEO agency for keyword research and a content marketing agency to help write the content for the 10x, long-form informational page, it's 12 supporting articles, and the creation of a 31-page gated playbook for lead generation. I developed the content and promotional strategies, acted as project manager on managing proofing iterations and timelines, and worked with a web agency to design and launch the page. It's currently one of our highest-performing pages, brings in organic search traffic for people researching intent data, and serves as a great resource for the sales teams.